A Complete Guide to OTT and Free Streaming Evolution

These days, OTT services are receiving a lot of love from users.

After COVID-19, home entertainment time grew, leading to higher OTT usage.

OTT platforms offer multiple contents via the internet.

Netflix, Watcha, and TVING are well-known examples.

Different from cable TV, OTT lets users watch what they want, when they want.

Multiple reasons explain the rapid growth of OTT services.

One reason is that a wide variety of genres are available in one platform.

Users can pick movies, dramas, or shows according to their interests.

Also, compared to traditional paid broadcasting, OTT is relatively affordable.

Watching on phones or tablets anytime is a major benefit.

As OTT prices continue to rise, users are becoming more cost-conscious.

Because of this, interest in free streaming services is growing.

Free platforms supported by ads let people watch without cost.

Cost-conscious users find this model attractive.

FAST platforms are emerging as a new type of free streaming model.

For example, KT launched a FAST service called “Gi Live,” drawing public interest.

As the traditional market slows, FAST is becoming a new profit model.

The biggest advantage of free streaming is that there is no cost burden.

It also offers various content, expanding user choice.

The disadvantage is that ads are unavoidable.

Also, content quality may be lower check here than paid OTT services.

OTT and free platforms are expected to grow further.

Ad-based free models may become even more popular among users.

Enjoying content without financial pressure is a strong advantage.

In conclusion, combining premium OTT quality with free access matters.

Blending both models offers better choices to viewers.

Upcoming changes in OTT and free streaming are highly anticipated.